Website, SEO, Landing Pages, Content, Distribution, Sales, Social Media, Emails, Automation, Analytics...
That's a lot of things to monitor.
But it's not everything. How do you make sure:
❗️ Leads, sales and signups keep going up?
❗️ You have time to write, create and strategize?
❗️ You can truly do your best work?
Know exactly what's happening with your traffic, content and email marketing. Highlights continuously analyses performance to give you a clear picture of your entire program.
Prioritize flawlessly and know exactly what to work on next. Highlights identifies inefficiences and opportunities in seconds. It suggests improvements backed up by real data.
Avoid false-positives. Objectively assess the performance of posts and campaigns. Making changes to your content? Highlights will tell you whether or not their performance improved.
Get results in seconds. No risk, and no credit card required.
Highlights creates custom benchmarks based on the historical performance of your emails, landing pages and blog posts. It compares current performance with those benchmarks to identify over- and under-performing campaigns.
Highlights uses Sean Ellis's I.C.E. score (Impact x Confidence x Ease) to prioritize improvements based on volume, trends and the likelihood of impacting your business goals. Recommendations improve over time.
There's no magic. Improvements are explained in plain and simple language. You make the changes, and we track the results to make sure your business gets better over time.
Get a complete picture of your marketing. Know exactly how your blog posts, emails and landing pages are trending. Highlights is the central source of truth for your business.
Running similar analyses would take over 6 hours per week. With Highlights, you get deep insights, refreshed daily, without having to sift through dozens of tools and reports.
Uncover problems early. Find opportunities to double down on campaigns. Highlights continuously finds new ways to increase your traffic, sales and signups.
Get started in seconds. No risk, and no credit card required.
Data privacy is a big deal to us. We will never share, sell or make available any data.
When you integrate a service provider like HubSpot or Google Analytics with Highlights, we ask for read-only access to the data. This prevents Highlights from altering any of your marketing data.
Yes. Our service is GDPR compliant. Our servers are hosted in Western Europe (Ireland). Highlights uses anonymized aggregate data to calculate trends and performances. We don’t unnecessarily gather or process data, and we don’t gather or use data without explicit consent.
You can read about GDPR compliance in our GDPR Policy.
Highlights currently integrates with Google Analytics, MailChimp and HubSpot. We have plans to integrate with ActiveCampaign, Constant Contact, ConvertKit, Drip, Infusionsoft, Intercom, Marketo and more based on customer demand.
Interested in using Highlights with a different email marketing platform? Contact us at firstname.lastname@example.org and let us know which platform we should be supporting next. :-)