Your Blog, Emails & Landing Pages, Monitored for You

Highlights is a status system for your inbound marketing program.
It shows what is and isn't working, and helps you improve performance.

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Highlights Main Interface

Managing an Online Business is Hard Work

Website, SEO, Landing Pages, Content, Distribution, Sales, Social Media, Emails, Automation, Analytics...

That's a lot of things to monitor.

But it's not everything. How do you make sure:

❗️ Leads, sales and signups keep going up?

❗️ You have time to write, create and strategize?

❗️ You can truly do your best work?

Highlights automates time-consuming analysis and monitoring to help marketers & bloggers spend more time on strategy and content creation.

What You Get With Highlights

Bird's Eye View

Know exactly what's happening with your traffic, content and email marketing. Highlights continuously analyses performance to give you a clear picture of your entire program.

Smart Recommendations

Prioritize flawlessly and know exactly what to work on next. Highlights identifies inefficiences and opportunities in seconds. It suggests improvements backed up by real data.

Campaign Tracking

Avoid false-positives. Objectively assess the performance of posts and campaigns. Making changes to your content? Highlights will tell you whether or not their performance improved.

See it in Action, in 1 Minute

Get results in seconds. No risk, and no credit card required.

How it Works

1 - Securely connect your marketing tools (30 seconds)

Highlights creates custom benchmarks based on the historical performance of your emails, landing pages and blog posts. It compares current performance with those benchmarks to identify over- and under-performing campaigns.

2 - Highlights monitors 24/7 your data looking for significant patterns

Highlights uses Sean Ellis's I.C.E. score (Impact x Confidence x Ease) to prioritize improvements based on volume, trends and the likelihood of impacting your business goals. Recommendations improve over time.

3 - Highlights suggests improvements backed up by real data

There's no magic. Improvements are explained in plain and simple language. You make the changes, and we track the results to make sure your business gets better over time.

“Highlights uses Google Analytics to show which content pages to update next along with easy-to-follow optimization tips. It has a better, cleaner interface than most expensive SEO-monitoring tools I’ve used!”

Lori Polemenakos, Content Strategist at LeadingResponse

Lori Polemenakos
Content Strategist at LeadingResponse

Why Highlights?

Clarity

Get a complete picture of your marketing. Know exactly how your blog posts, emails and landing pages are trending. Highlights is the central source of truth for your business.

Time-Saving

Running similar analyses would take over 6 hours per week. With Highlights, you get deep insights, refreshed daily, without having to sift through dozens of tools and reports.

Greater Impact

Uncover problems early. Find opportunities to double down on campaigns. Highlights continuously finds new ways to increase your traffic, sales and signups.

Integrations

HubSpot Integration MailChimp Integration Google Analytics Integration

Upcoming Integrations

InfusionSoft Integration Constant Contact Integration Active Campaign Integration

Reclaim Your Time

Get started in seconds. No risk, and no credit card required.

Frequently Asked Questions

Data privacy is a big deal to us. We will never share, sell or make available any data.

When you integrate a service provider like HubSpot or Google Analytics with Highlights, we ask for read-only access to the data. This prevents Highlights from altering any of your marketing data.

All your connections with our servers are secured, your account is secured by a password encrypted using PBKDF2 algorithm, and all the third-party provider tokens are also encrypted. You can read our full Terms of Service and Privacy Policy, or contact us at contact@gethighlights.co if you have any question about data and privacy at Highlights.

Yes. Our service is GDPR compliant. Our servers are hosted in Western Europe (Ireland). Highlights uses anonymized aggregate data to calculate trends and performances. We don’t unnecessarily gather or process data, and we don’t gather or use data without explicit consent.

You can read about GDPR compliance in our GDPR Policy.

Highlights currently integrates with Google Analytics, MailChimp and HubSpot. We have plans to integrate with ActiveCampaign, Constant Contact, ConvertKit, Drip, Infusionsoft, Intercom, Marketo and more based on customer demand.

Interested in using Highlights with a different email marketing platform? Contact us at contact@gethighlights.co and let us know which platform we should be supporting next. :-)