“If your email program isn’t generating at least 25% of its revenue from automated emails, it’s time to implement some changes.”
Chad S. White
Research Director Litmus and Author of Email Marketing Rules
Highlights works out of the box with
Highlights creates benchmarks based on email automations, past campaigns and historical subject line performance. It then compares results with these benchmarks and starts tracking the day-to-day performance.
It identifies email optimization opportunities in seconds.
- Are your upsell emails becoming less effective?
- Do email clicks lead to bounces on your website?
- Would there be a better landing page to link to?
The more campaigns, automations and experiments you run, the harder it gets to find the changes that will truly drives results. Highlights uses Sean Ellis's I.C.E. score (Impact x Confidence x Ease) to prioritize improvements based on volume and the potential impact on your business goals.
There's no magic. Suggestions are explained in plain and simple language. You make the changes, and we track the performance to make sure your email program improves over time.
No Credit Card Required. Highlights is 100% GDPR Compliant.
“Just what I needed! Getting actionable data from Google Analytics is a nightmare. Highlights gave me at least 4-5 solid ideas on how to improve different pages on my website.”
Author of the SaaS Email Marketing Handbook
The privacy of your data is a big deal to us. We will never share, sell or make available your data to anyone.
When you integrate a service provider with Highlights, we ask for read-only access to the data. This prevents Highlights from altering any of your marketing data.
Yes. Our service is GDPR compliant. Our servers are hosted in Europe. Highlights only uses anonymized aggregate data to calculate performances. We don’t unnecessarily gather or process data, and we don’t gather or use data without explicit consent.
You can read about GDPR compliance in our GDPR Policy.
Highlights currently integrates with MailChimp and HubSpot. We have plans to integrate with ActiveCampaign, Constant Contact, ConvertKit, Drip, Infusionsoft, Intercom, etc based on customer demand.
Interested in using Highlights with a different email marketing platform? Contact us at firstname.lastname@example.org and let us know which platform we should be supporting next. :-)