by CO134

Your Blog, Emails & Landing Pages, Monitored for You

Highlights is intelligent monitoring for your inbound marketing program. It shows you what is and isn’t working, and helps you improve performance.

Managing an Online Business is Hard Work

Website, SEO, Landing Pages, Content, Distribution, Sales, Social Media, Emails, Automation, Analytics…

That’s a lot of things to monitor.

But it’s not everything. How do you make sure:

  • Leads, sales, and signups keep going up?
  • You have time to write, create, and strategize?
  • You can truly do your best work?

Highlights automates time-consuming analysis and monitoring to help marketers and bloggers focus on content creation and strategy.

With Highlights, You Can…

Get a Clear Picture

Know exactly what’s happening with your traffic, your content, your conversions, and your email marketing. Highlights is the one platform with all your insights.

Identify Opportunities

Highlights identifies inefficiencies and opportunities to grow your traffic and conversions. With Highlights, you get prioritized recommendations backed up by real data.

Track Your Impact

Avoid false-positives. Measure the impact of your activities on the business. Highlights reports on how your campaigns and optimizations affect traffic and conversions.

Get Started in Seconds

No risk, and no credit card required. See it in action, in 1 minute.

How it Works

  • 1

    Securely Connect Your Marketing Tools (30 Seconds)

    Highlights creates custom benchmarks based on the historical performance of your emails, landing pages and blog posts. It compares current performance with those benchmarks to identify over- and under-performing campaigns.

  • 2

    Highlights monitors 24/7 your data looking for significant patterns

    Highlights uses Sean Ellis’s I.C.E. score (Impact x Confidence x Ease) to prioritize improvements based on volume, trends and the likelihood of impacting your business goals. Recommendations improve over time.

  • 3

    Highlights suggests improvements backed up by real data

    There’s no magic. Improvements are explained in plain and simple language. You make the changes, and we monitor landing page and email performance to make sure your business gets better over time. You’ll no longer need your analytics and email marketing dashboard with Highlights!

“Highlights uses Google Analytics to show which content pages to update next along with easy-to-follow optimization tips. It has a better, cleaner interface than most expensive SEO-monitoring tools I’ve used!”

Lori Polemenakos
Content Strategist at LeadingResponse

Why Highlights


Get a clear picture of your marketing. Know exactly how your content, emails, and landing pages are performing. Highlights is the central source of truth for your business.

Deep Insights

Running similar analyses would take over 6 hours per week. With Highlights, you get deep insights, refreshed daily, without having to sift through dozens of tools and reports.

Growth & Results

Uncover problems early. Find opportunities to double down on campaigns. Highlights continuously finds new ways to increase your sales, traffic, and conversions.

Highlights Integrates With

Upcoming Integrations

Get a Clear Picture of Your Marketing

No risk, and no credit card required. See it in action, in 1 minute.

Frequently Asked Questions

Data privacy is a big deal to us. We will never share, sell or make available any data.

When you integrate a service provider like HubSpot or Google Analytics with Highlights, we ask for read-only access to the data. This prevents Highlights from altering any of your marketing data.

All your connections with our servers are secured, your account is secured by a password encrypted using PBKDF2 algorithm, and all the third-party provider tokens are also encrypted. You can read our full Terms of Service and Privacy Policy, or contact us at [email protected] if you have any question about data and privacy at Highlights.

Yes! Our service is GDPR compliant. Our servers are hosted in Western Europe (Ireland). Highlights uses anonymized aggregate data to calculate trends and performances. We don’t unnecessarily gather or process data, and we don’t gather or use data without explicit consent.

You can read about GDPR compliance at Highlights in our GDPR Policy.

Highlights currently integrates with Google Analytics, MailChimp, HubSpot, and the Google Search Console. We have plans to integrate with ActiveCampaign, Constant Contact, ConvertKit, Drip, Infusionsoft, Intercom, Marketo and more based on customer demand.

Interested in using Highlights with a different platform? Contact us at [email protected] and let us know which platform we should add next. 🙂