Mission Control for Your Inbound Marketing Program

Highlights helps marketing teams visualize, analyze and improve their inbound marketing programs.

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Highlights Main Interface

Inbound Marketing Can be Messy

Website, SEO, Landing Pages, Content, Distribution, Ads, Social Media, Emails, Automation, Analytics...

That's a lot of things to monitor.

But it's not everything. How do you make sure:

❗️ Leads, sales and signups keep going up?

❗️ You have time to write, create and strategize?

❗️ You can truly do your best work?

Highlights automates time-consuming analysis and prioritization to help inbound marketers spend more time on high-level strategy and creative work.

What Highlights Is

Executive Dashboard

Get a bird's eye view of the performance of your entire inbound marketing program. Know exactly what is and isn't working without having to go through different tools and reports.

24/7 Analysis

Go deeper with your analysis. Highlights conducts dozens of analyses to evaluate the performance of emails, landing pages and blog posts daily so you can focus on strategy.

Actionable Advices

Avoid false-positives. Highlights looks at trends and patterns to identify underperforming campaigns. It provides actionable advices to get these campaigns back on track and growing.

See How it Works, in 1 Minute

Try Highlights free for 14 days. No risk, and no credit card required.

How it Works

1 - Securely connect your inbound marketing tools (30 seconds)

Highlights analyzes the historical performance of your emails, landing pages and blog posts to create custom benchmarks. It compares current performance to those benchmarks to identify over- and under-performing campaigns.

2 - Highlights continuously monitors marketing data looking for significant patterns

Highlights uses Sean Ellis's I.C.E. score (Impact x Confidence x Ease) to prioritize improvements based on volume, trends and the potential impact on your business goals. Recommendations get better over time.

3 - Highlights suggests improvements backed up by real data

There's no magic. Improvements are explained in plain and simple language. You make the changes, and we track the results to make sure your inbound program keeps improving over time.

“Highlights uses Google Analytics to show which content pages to update next along with easy-to-follow optimization tips. It has a better, cleaner interface than most expensive SEO-monitoring tools I’ve used!”

Lori Polemenakos, Content Strategist at LeadingResponse

Lori Polemenakos
Content Strategist at LeadingResponse

Why Highlights?

Clarity

Know exactly what's happening with a client's or your inbound marketing program. Track emerging trends from historical performances. Highlights is your central source of truth.

Time-Saving

Highlights turns campaign analysis on its head. See exactly what is and isn't working with your inbound marketing program in seconds. Teams save up to 6 hours per week with Highlights.

Better Results & Service

Don't let another opportunity to wow a client or grow the performance of your campaigns escape you. Highlights continuously finds new ways to increase revenue, sales and signups.

Integrations

Highlights works out of the box with

HubSpot Integration

MailChimp Integration Google Analytics Integration

Upcoming Integrations

InfusionSoft Integration Constant Contact Integration Active Campaign Integration

Reclaim Your Time

Try Highlights free for 14 days. No risk, and no credit card required.

Frequently Asked Questions

Data privacy is a big deal to us. We will never share, sell or make available any data.

When you integrate a service provider like HubSpot or Google Analytics with Highlights, we ask for read-only access to the data. This prevents Highlights from altering any of your marketing data.

All your connections with our servers are secured, your account is secured by a password encrypted using PBKDF2 algorithm, and all the third-party provider tokens are also encrypted. You can read our full Terms of Service and Privacy Policy, or contact us at contact@gethighlights.co if you have any question about data and privacy at Highlights.

Yes. Our service is GDPR compliant. Our servers are hosted in Europe. Highlights only uses anonymized aggregate data to calculate performances. We don’t unnecessarily gather or process data, and we don’t gather or use data without explicit consent.

You can read about GDPR compliance in our GDPR Policy.

Highlights currently integrates with Google Analytics, MailChimp and HubSpot. We have plans to integrate with ActiveCampaign, Constant Contact, ConvertKit, Drip, Infusionsoft, Intercom, Marketo and more based on customer demand.

Interested in using Highlights with a different email marketing platform? Contact us at contact@gethighlights.co and let us know which platform we should be supporting next. :-)