Highlights is intelligent monitoring for your inbound marketing program. It shows you what is and isn’t working, and helps you improve performance.
Website, SEO, Landing Pages, Content, Distribution, Sales, Social Media, Emails, Automation, Analytics…
That’s a lot of things to monitor.
But it’s not everything. How do you make sure:
Know exactly what’s happening with your traffic, your content, your conversions, and your email marketing. Highlights is the one platform with all your insights.
Highlights identifies inefficiencies and opportunities to grow your traffic and conversions. With Highlights, you get prioritized recommendations backed up by real data.
Avoid false-positives. Measure the impact of your activities on the business. Highlights reports on how your campaigns and optimizations affect traffic and conversions.
Highlights creates custom benchmarks based on the historical performance of your emails, landing pages and blog posts. It compares current performance with those benchmarks to identify over- and under-performing campaigns.
Highlights uses Sean Ellis’s I.C.E. score (Impact x Confidence x Ease) to prioritize improvements based on volume, trends and the likelihood of impacting your business goals. Recommendations improve over time.
There’s no magic. Improvements are explained in plain and simple language. You make the changes, and we monitor landing page and email performance to make sure your business gets better over time. You’ll no longer need your analytics and email marketing dashboard with Highlights!
“Highlights uses Google Analytics to show which content pages to update next along with easy-to-follow optimization tips. It has a better, cleaner interface than most expensive SEO-monitoring tools I’ve used!”
Content Strategist at LeadingResponse
Get a clear picture of your marketing. Know exactly how your content, emails, and landing pages are performing. Highlights is the central source of truth for your business.
Running similar analyses would take over 6 hours per week. With Highlights, you get deep insights, refreshed daily, without having to sift through dozens of tools and reports.
Uncover problems early. Find opportunities to double down on campaigns. Highlights continuously finds new ways to increase your sales, traffic, and conversions.
How secure is Highlights?
Data privacy is a big deal to us. We will never share, sell or make available any data.
When you integrate a service provider like HubSpot or Google Analytics with Highlights, we ask for read-only access to the data. This prevents Highlights from altering any of your marketing data.
Is Highlights GDPR Compliant?
Yes! Our service is GDPR compliant. Our servers are hosted in Western Europe (Ireland). Highlights uses anonymized aggregate data to calculate trends and performances. We don’t unnecessarily gather or process data, and we don’t gather or use data without explicit consent.
You can read about GDPR compliance at Highlights in our GDPR Policy.
Do you plan to support Drip / ConvertKit / ActiveCampaign / Other?
Highlights currently integrates with Google Analytics, MailChimp, HubSpot, and the Google Search Console. We have plans to integrate with ActiveCampaign, Constant Contact, ConvertKit, Drip, Infusionsoft, Intercom, Marketo and more based on customer demand.
Interested in using Highlights with a different platform? Contact us at [email protected] and let us know which platform we should add next. 🙂