About Highlights

About Highlights

Growing a business is hard work. With everything needed just to keep the machine running, it’s easy to get caught with your old playbooks.

We’re building Highlights to help businesses unlock new growth.

Our Beliefs

Information Overload is Real

There’s never been so much data and information available. Businesses can reach new heights by harnessing the full power of their marketing data.

Everyone Should Use Data

People from all profiles in an organization benefit from using data. Data shouldn’t be confined to a team or department.

Data-Driven is the New Black

Businesses are getting smarter every day. The teams leveraging best-available data, knowledge and instinct will always be the most successful.

Data Needs to Drive Action

Businesses collect so much information. Good data supports decision-making and drives action. Everything else is just noise.

Software Shouldn’t Get in the Way

Some products were designed to steal time, Highlights wasn’t. Our product is only successful when it gets out of the way fast.

Powerful Simplicity

Complex products are difficult to adopt, require training and don’t help drive focus. We create smart, simple, and highly-contextual software.

Our Values

Create Maximum Value

Never become complacent! What creates and sustains a business is the value it creates. We aim to create maximum value for our users, our team and our customers.

Make Objective Decisions

We listen to our users, look at data, weigh alternatives, and communicate transparently when we make decisions. Highlights will only be as good as the decisions we make; objectivity is key.

Aim High & Iterate

Creating a great team, a great product or a great business is hard work. We can never be certain of the path to get there; iteration is at the core of everything we do.

See Highlights in Action

No risk, and no credit card required. Try Highlights for free.