How to Grow Email Signups by 377% with Content Upgrades (Step-by-Step Guide)
Email Marketing
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Upgrade
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Your
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Users
For a long time, the only way I was capturing email addresses on the Lean B2B website was through a basic newsletter signup. It was good, but it was not great.
On the site, prospect…
Analytics Without the Numbers? Explaining Our Early Product Design Decisions
Highlights
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Early
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Design
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Decisions
I spent 2 years teaching usability and user-centered design to professionals.
My favorite story from this time was the story of how Microsoft redesigned the Office Suite by…
How to Use Email Marketing Automation to Welcome Subscribers
Email Marketing
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We
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Love
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Automation
We're big fans of automation at Highlights.
We use Zapier to sync information between the tools we use, Clearbit to get a clearer picture of our customers, Buffer to schedule…
How to Consistently Drive Traffic to Your Landing Pages
GrowthTo get results from your landing pages, they need to be optimal. And to make your landing page optimal, you need to constantly be refining and improving their performances.
The challenge with optimizing web or landing pages is that you need…
