⚡ Boost ⚡ Your ⚡ Content This post was written by Stewart Dunlop, a content marketing expert working for Foundr Magazine. I’m sure you know by now that good content is the force that drives traffic and boosts sales and awareness. But there’s more to the story. While engaging content is not easy to create, […]
✉️ To Resend, ? Or Not ✉️ To Resend Email marketing is relational. When a subscriber agrees to join your email list, you get permission. Permission to send newsletters, onboarding emails, promos, and whatever else fits that original agreement. But how far does that permission go? Can you resend emails to the same subscribers when they don’t open? […]
⬅️ The ➡️ Right ⬆️ Sequence ✉️ The content of this post is part of our new SaaS Email Masterclass. Learn to increase trial conversions with email without email marketing experience. The happy path in SaaS is pretty consistent from one business to the next: Users signup. They go through product value discovery. They’re either […]
? Emojis ❤️ Symbols ☀️ Emails This might come as a surprise, but we ❤️ emojis at Highlights. We use them in blog posts, on social media, in subject lines, and I’ve actually configured an app to be able to use them more frequently in conversations: TextExpander – Emoji Shortkeys Considering the stickerization (word I […]
? Email ? Marketing ? Teardown Zapier was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop during a Startup Weekend event. Although the first version of Zapier only connected 25 apps, it showed the promise of their workflow and API automation platform, enough for Zapier to raise $1.3M in funding. Within 5 […]
? Who ? Comes ? First If you do a lot of email marketing, you understand the importance of subject lines. A great subject line can drastically widen your email marketing funnel. It can be the difference between 10 and 60% of your subscribers considering your offer. The problem though is that, before you start […]
