Email Marketing Teardown – Hotjar
Email Marketing, Email Marketing Teardown
?
Email
?
Marketing
?
Teardown
Hotjar was founded in 2014 by David Darmanin, Jonathan Vella, Erik Näslund, Marc von Brockdorff and Johan Malmberg.
In his day job as a conversion rate optimization consultant,…
How to Grow Email Signups by 377% with Content Upgrades (Step-by-Step Guide)
Email Marketing
?
Upgrade
?
Your
?
Users
For a long time, the only way I was capturing email addresses on the Lean B2B website was through a basic newsletter signup. It was good, but it was not great.
On the site, prospect…
Analytics Without the Numbers? Explaining Our Early Product Design Decisions
Highlights
?️
Early
?
Design
?
Decisions
I spent 2 years teaching usability and user-centered design to professionals.
My favorite story from this time was the story of how Microsoft redesigned the Office Suite by…
How to Use Email Marketing Automation to Welcome Subscribers
Email Marketing
?
We
?
Love
?
Automation
We're big fans of automation at Highlights.
We use Zapier to sync information between the tools we use, Clearbit to get a clearer picture of our customers, Buffer to schedule…
How to Consistently Drive Traffic to Your Landing Pages
GrowthTo get results from your landing pages, they need to be optimal. And to make your landing page optimal, you need to constantly be refining and improving their performances.
The challenge with optimizing web or landing pages is that you need…
Anatomy of a Successful Landing Page: What to Optimize And When
Landing Pages
⛏
Make
?
Every Page
?
Count
Great. You've setup your Website and analytics, and you're starting to get leads and sales from your traffic. Is your site perfect?
Websites are never perfect. To get exceptional…