
Anatomy of a Successful Landing Page: What to Optimize And When
Landing Pages
⛏
Make
?
Every Page
?
Count
Great. You've setup your Website and analytics, and you're starting to get leads and sales from your traffic. Is your site perfect?
Websites are never perfect. To get exceptional…

How to Setup Google Analytics for Your SaaS App
Analytics
?
Track
?
Your
?
App
Based on our in-house research, and our personal experience, we've seen that a lot of Software-as-a-Service (SaaS) businesses setup Google Analytics on their Website, then they move…

Two Pivots And Three Countries Later… We Have an App
Highlights
?
Ludo
?
The World
?
Étienne
Everyone has a plan until they get punched in the mouth. - Mike Tyson, Retired Boxer
The Story of Highlights – How it All Started
The story of Highlights…

Anatomy of a Successful Email Campaign: What to Optimize And When
Email MarketingGreat. You've setup your email marketing program, and it's starting to perform. Let's take it to the next level.
To get great results with email marketing automation, you need to change your mindset.
Your emails get sent day and night,…

5 Productivity Experiments for 2019
ProductivityLudo and I are pretty big on productivity. With an app to build and the need to get production-ready in a bit under 6 weeks, there's a lot of things we need to get done.
As a bootstrapped, two-man unit, it makes sense to try and do more with…

How to Create an Email Marketing Program that Converts (Step by Step Guide)
Email MarketingWhen I joined LANDR Audio as the 33rd employee, only 4 lifecycle emails were being sent, and only one of them was performing. When I left, two years later, the email marketing program had well over 300 emails.
For freemium products like LANDR,…