
The Case For (And Against) Using Emojis in Subject Lines
Email Marketing
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Emojis
❤️
Symbols
☀️
Emails
This might come as a surprise, but we ❤️ emojis at Highlights.
We use them in blog posts, on social media, in subject lines, and I've actually configured an app…

Email Marketing Teardown – Zapier
Email Marketing, Email Marketing Teardown
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Email
?
Marketing
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Teardown
Zapier was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop during a Startup Weekend event.
Although the first version of Zapier only connected 25 apps, it showed…

The Email Subject Line Tester Olympics: Comparing the Top Free Testing Tools
Email Marketing
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Who
?
Comes
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First
If you do a lot of email marketing, you understand the importance of subject lines.
A great subject line can drastically widen your email marketing funnel. It can be the difference…