
Should You Resend Emails to Subscribers When They Don’t Open?
Email Marketing
✉️
To Resend,
?
Or Not
✉️
To Resend
Email marketing is relational.
When a subscriber agrees to join your email list, you get permission.
Permission to send newsletters, onboarding…

6 Key SaaS Email Sequences to Convert, Engage & Retain Users
Email Marketing
⬅️
The
➡️
Right
⬆️
Sequence
✉️
The content of this post is part of our new SaaS Email Masterclass. Learn to increase trial conversions with email without email marketing…

The Case For (And Against) Using Emojis in Subject Lines
Email Marketing
?
Emojis
❤️
Symbols
☀️
Emails
This might come as a surprise, but we ❤️ emojis at Highlights.
We use them in blog posts, on social media, in subject lines, and I've actually configured an app…

Email Marketing Teardown – Zapier
Email Marketing, Email Marketing Teardown
?
Email
?
Marketing
?
Teardown
Zapier was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop during a Startup Weekend event.
Although the first version of Zapier only connected 25 apps, it showed…

The Email Subject Line Tester Olympics: Comparing the Top Free Testing Tools
Email Marketing
?
Who
?
Comes
?
First
If you do a lot of email marketing, you understand the importance of subject lines.
A great subject line can drastically widen your email marketing funnel. It can be the difference…

How to Create SaaS Onboarding Emails that Engage, Convert & Retain Users
Email Marketing
?
Build
?
The
?
Value
✉️
The content of this post is part of our new SaaS Email Masterclass. Learn to increase trial conversions with email without email marketing experience.
The…